Grassroots Alliance

Grassroots Outdoor Alliance is a cohesive community of independent outdoor specialty retailers and brands that drives evolution within the outdoor industry.

104 retailers strong, we build relationships with each other, and our vendor partners, through ideas, insights, shared data, exclusive buying opportunities, education, and a passion for creating memorable experiences for outdoor enthusiasts.

Most importantly, we are a collaborative team, a thriving community, influencers in the industry, and a united voice as stewards of honorable business and preservation of the environment we all enjoy. 

To learn more about Grassroots Outdoor Alliance, visit

We want your socks!

Buy 3 Smartwool Socks, Get 1 Free if you bring us your unwanted socks.

The Second Cut Project recycles old socks back into quality performance hiking socks.

Bring in your old, worn out, socks (freshly washed please!) of any material, brand, color, or size and toss them into our sock box.

VALID 4/1 - 4/30

Mountians during the Sunset