OUR STORY

Outdoor Gear For Every Adventurer

Founded in 1972 as an army surplus store, our name came from the two men who founded J&H, Danny Johnson and John Hall. The original store was located on North Broadway in downtown Lexington, Kentucky. As J&H’s loyal customer base grew and evolved, J&H began offering outdoor apparel, equipment, and supplies to outfit backpackers and outdoor enthusiasts as they headed out for their next adventure.


Even though the J&H brand has evolved over the years, we’ve always remained committed to providing our customers with superior quality and the best customer service in the business. We take pride in helping all people get outdoors with the right gear for any adventure.


Whether you’re headed to your first trail or your hundredth trail, we’ll help get you there.

More Than Outdoor Apparel

J&H is a proud member of the Grassroots Outdoor Alliance. GOA is a community of 89 independent outdoor specialty retailers and brands across the US. With GOA, we are influencers in the outdoor retail industry. Together, we form a united voice as stewards of honorable business practices and advocates for the preservation of the environment we all enjoy. Your support of J&H and other GOA stores is key to sustaining a healthy and thriving local outdoor community. We thank you for your continued support in making J&H a local outdoor source for those in Lexington and across the country.


To learn more about Grassroots Outdoor Alliance and other hidden specialty stores near you, click the link down below.

On a Mission to Support Our Local Community

We believe in giving back to make our world a better place. Throughout our years in business, we have had the privilege of helping our community through charitable events and sustained efforts. Inspired by the individualistic and nature-loving spirit of the Central Kentucky region, we aren’t afraid of getting our hands dirty to serve our local community.


Through our support of local non-profit organizations, we strive to preserve, facilitate, and celebrate the places that make Lexington and the state of Kentucky a unique place to call home — because it’s our home too.