Kuhl Apparel

What if you could combine unbeatable performance with feel-good comfort? KUHL hopes that its line of outdoor apparel and products will do just that. 

As one of the very few remaining independent, privately owned companies in the outdoor apparel and gear space, KUHL has never lost sight of its founding principle: to provide its customers with the highest quality products. 

Of course, it hasn’t been easy. But few worthwhile things are easy. Plus, KUHL believes that its customers can appreciate exactly what it’s like to face steep competition and unyielding challenges while trying to remain true to oneself and true to the core value of always doing what’s best.

That core value applies not just to the manufacturing of its products, but to its customers, employees and the surrounding communities that KUHL has touched. All can rest assured that KUHL will always choose its own path and follow its passion. It’s not just a quaint company motto—it’s a statement of freedom and independence. Those are values that KUHL customers and employees alike hold dear. 

You won’t see KUHL’s products go on sale. The company refuses to provide anything “second best.” Sourcing only the highest quality materials from sustainable sources and ethically minded partners, along with establishing a high bar for its manufacturing facilities, KUHL works to maintain the same premium products that built the company. 

Take KUHL’s Europa 1/4 Zip for men. Or, consider a KUHL flannel shirt, a pair of shorts, pants, vest or turtleneck. Regardless of the style or size, KUHL apparel remains consistent in its durability and wearability. Plus, its products just plain look good and are functional for everyday or that next big adventure. That’s why KUHL’s full line of pants has made a name for itself in the outdoor space. 

KUHL also avoids over-production, something it holds dear to its heart as a fiscally responsible, independent company. This means there is never an overabundance of any one product—another reason you won’t see KUHL products on sale. Overproduction is extremely wasteful, as KUHL is quick to point out. It wastes working capital, resources and time. Put simply, overproduction is harmful to the planet. 

KUHL’s line of premium clothing is meant to inspire the wearer to follow their passion and to support independent businesses, and the independently minded, in all walks of life. Capture that spirit of independence and let it grow from deep inside. In the end, it all comes down to maintaining the highest quality products and sustainable processes and standards. That’s always been the goal from the start and KUHL has always believed that, as an independent company, its reputation is built not on promises but on actions. That, and a passion for inspiring folks from all walks of life to enjoy the great outdoors, is what sets KUHL apart. 

Kuhl is guided by its goal of meeting or exceeding its standards for manufacturing processes. These standards were put into place to support fair labor, animal welfare and positive environmental impact. By staying abreast of the latest practices for creating a healthier environment and utilizing sustainable materials and processes, KUHL plans to continue its goal of manufacturing only the highest-quality products for outdoor enthusiasts.